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- To be one of the largest real estate developers in the Kingdom of Saudi Arabia .
- Investment in raw land and infrastructure development.
- Building a variety of housing units (villas and complexes) in ready and developed lands, so that they are distinctive in their designs, identity and quality .
- Working on finding strategic alliances with a group of real estate companies.
- Building a customer base for the company based on trust, loyalty and credibility.
- Put a special imprint on the real estate projects that the company intends to implement and work on the development of modern development projects .
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- Searching for distinguished investment opportunities in accordance with economic studies and working on introducing innovative real estate products in tune with the growing and future demand of the Saudi market.
- Introducing financing tools with financial institutions and installment companies .
- Seeking to apply the best architectural standards and international specifications .
Marketing the company and its presence in the real estate market through exhibitions and advertisements to achieve the company's ambitions
Contribute to achieving the Kingdom's Vision 2030.
